The Item Store.

The Item Store is located under the Rewards column in the main Tasks interface. It is unlocked once the player clicks their first positive Habit or completes their first Daily or To-Do.

Most available items can be purchased with gold points (GP) and include equipment, health potions, and special event items. Contributors will find additional equipment available to them when they are awarded certain tiers.

Equipment often increases character attributes (Strength, Constitution, Perception, and Intelligence), and so better equipment can help you be more effective in your adventures.

The Rewards list provides the list of available equipment for purchase. Each time you buy a piece of gear, it is removed from the Rewards list and becomes part of your inventory. The Equipment tab in your Inventory contains all of the equipment you have purchased or earned.

Some equipment is available as sets: each class has its own specialized gear sets that provide attribute points relevant to the class, plus a bonus multiplier when you are the same class as the item type. (In other words, you can wear any gear as any class, but you won't get a bonus unless you are currently the same class that is designated for the item.)

You can only purchase class-specific gear for your current class from the Rewards list; this is the Warrior gear set by default. If you change classes (changing your class is available at level 10 and above), any unpurchased class-specific gear from your previous class becomes unavailable as Rewards, and your new class's class-specific gear is added to the Rewards list in its place.

Class-specific gear that is not part of a Grand Gala set uses a tiered rewards system; the basic tier is given to you for free when you change classes, but higher tiers must be purchased as Rewards. Each item of tier gear is more expensive than the earlier version, but also offers higher attributes. Each time you purchase a piece of tier gear, the next tier becomes available in the Rewards list, until you have purchased the top-tier Ultimate Gear item for that equipment slot. 

Once you have purchased all of the top-level tier of equipment for your class, you receive the "Ultimate Gear" achievement and badge. Each class has its own Ultimate Gear badge; you can earn all four if you purchase the top-level tier of equipment for each class. Remember that you must be of that class to purchase class-specific gear in the store, so in order to earn all four "Ultimate Gear" badges, you must have played all of the classes at least once. You can do this by changing classes.

You do not lose any previously-purchased gear when you change classes; if you change back to a class you were previously, the Rewards list shows the available gear based on the highest tier you last purchased as that class again.

The Item Store also features the Enchanted Armoire, which randomly gives the player one piece of special equipment, a piece of food, or experience points. If you have all of the available Enchanted Armoire equipment, you can keep clicking for food or XP. Each month, new equipment pieces are added. As shown in the screenshot above, each opening of the Armoire costs 100 GP.

Special equipment pieces are released during Grand Galas and are available for purchase from the Item Store for the event's duration only. These items are class-specific (meaning that only the seasonal gear for your class is purchasable in the Rewards list) and do not count towards the Ultimate Gear Achievement.

Other seasonal items may appear in the Item Store as well, such as transformation items that can be used to alter your party members' avatars. If one of these buffs has been used on you, its antidote will appear in your Item Store.

Health potions are single-use only and do not appear in your inventory; these items take immediate effect upon purchase. As seen in the screenshot, they cost 25 GP.

If you have died, the piece of equipment you have lost will appear in the Item Store to allow you to repurchase it, even if it is limited edition equipment that is not normally available. However, to repurchase lost class-specific equipment, you must first change to the correct class.