Board Thread:The Gatehouse/@comment-24153309-20140125221853/@comment-71.204.167.254-20140130221459

@Wc8 I didn't think the pricing was random. I guess just consider this one more ordinary user comment.

Is $5-10 objectively a lot of money? No. But it does total up to $60-120 per year. I think people's price sensitivity depends a lot on who the users are. People with families or other obligations tends to look really closely at monthly subscription prices because their budget has to meet many more needs.

There are going to be a lot of people who weren't early adopters, who are more skeptical about Habit and what the value is to them. These are not going to be people interested in Trello cards. The general trend in all the subscription-based services I have is to give users more value for less price, since everyone is looking to cut monthly costs.

So there are two ways of looking at this, value and pricing.

If the price stays at a relatively high level, the value has to be reasonably there for people. Right now 5 extra gems per month after losing a bunch of your gold, plus some extra drops is iffy, especially considering the whole platform is in an early and basic stage. That's my opinion and I'm not trying to offend anyone, just offer comments and perspective from maybe a different quarter than they've previously been offered.

As to just straight price issues, I think there are always going to be people who can't or won't pay, but if the minimum payment is above what people with money think the maximum benefit of the whole site is (which I think right at this moment, for a number of people, it is), that group of people are also not going to pay anything.

I'm sure the creators of the site have a better sense what their subscription rate has been, but if they're not actually getting a bunch of new people (people who haven't purchased gems before) signing up for subscriptions, it points to a problem with the value/pricing of the subscription. Another way of putting it is they're not getting any additional money they wouldn't have gotten anyway.